Our story is one of faith and joy. I always believed that for something to be the best - there could only be ONE. How can something be the best if there are two? It can't. There can only be one. This is something I tried instilling in my own children. And the day I told this to my older son, he said to me: Dad, is that why there's only ONE GOD? I said: Yes, son. That's why.

And then..... he said to me: Well instead of making different flavors for your smoothies, you should only make ONE. Then it will be the BEST, no?

And that's our story. There and then..... Fruitful was born.